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Shop Talk: The Power to Predict Who Will Click
Big data does a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn — predictive analytics. Join StartUP FIU and Adriana Rocha, Co-founder & CEO Of eCGlobal Solutions, on July 19th to learn how predictive analytics is delivering on the promises of big data by foreseeing which customers will buy, click, respond, convert or cancel.
Shop Talk Topics
Solving business problems with predictive analytics
Creating predictive models
Measuring how well predictive models work
Why predicting the future is more than just horseplay
About Adriana Rocha
Adriana is co-founder and CEO of eCGlobal, a leading provider of marketing- technology solutions, that helps individuals and enterprises around the world to make better data-driven decisions, based on consumer-brand collaboration. As an entrepreneur, Adriana also co-founded eCMetrics, one of the first Digital Market Research Agencies in Latin America, and was the Managing Director for Global Market Insite (GMI) in early start-up phase, growing their business and operations in the region.
Speaker at international Congresses and Conferences, she is the author of several papers and articles and has been featured by LatinVision as one of the most active and prestigious entrepreneurs within the US Hispanic and Latin America Business Community.
Adriana has a MBA in Market & Communication from ESPM (Escola Superior de Propaganda e Marketing) and BS in Computer Science from Federal University of Bahia, Brazil.