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Usability Research Master Class
Usability testing is often misunderstood, overlooked, or dismissed as costly and unnecessary. But this couldn’t be further from the truth! Strong usability is associated with higher conversion and loyalty rates and can contribute significantly to the bottom line. Valuable insights can be obtained using anything from paper prototypes to near final designs with input from just a handful of users.
This master class will provide a thorough overview of usability testing, teach you how to conduct a user testing study, highlight important planning considerations, and give you opportunities to practice moderating user testing sessions.