Go to this: Dribble Drive Against Cancer

GO TO THIS: This weekend, expect to see hundreds of people dribbling basketballs in the streets of Miami – all to support cancer research at Baptist Health’s Miami Cancer Institute. 

And there’s still time for you to get involved in the Dribble Drive Against Cancer. Here are four ways to join: 

  1. The Dribble Drive Challenge, dribble 13.8 miles from Miami Cancer Institute to AmericanAirlines Arena
  2. The Dribble Drive, dribble 3.3 miles from Vizcaya Village to the arena
  3. The Dribble Drive Dash, dribble around the perimeter of the arena
  4. Sign up as a ‘benchwarmer’ to donate  

Those that complete the 13.8-mile trek will receive a pineapple basketball autographed by Bam Adebayo and a photograph in the arena with a Heat player or legend.

THE COMMUNITY IMPACT: All money raised from the event will go to the Miami Cancer Institute and help fund cancer research. The center just opened in 2017, and it’s already providing care for over 1,000 patients a day, according to Alex Villoch, the CEO of the Baptist Health Foundation. 

“When you’re sick, you don’t need to leave home to get this kind of breaking research,” Alex said. “The last thing you want to do when you’re that sick is to be away from your loved ones,” she said. 

Alex will be taking part in the 3.3 mile Dribble Drive from Vizcaya Village to the arena.  

“I’m a 15-year cancer survivor — for me this is personal,” Alex said. “That’s what having Miami Cancer Institute in our community means. You can get incredible care right at home.” 

The Dribble Drive Against Cancer is just one of the events organized this week by Baptist Health, the Miami Heat, and Entercom radio. On Wednesday, five local radio stations had a radiothon to help fundraise for the cause as well. 

HOW TO REGISTER: There’s still time for you to sign up and you can even sign up onsite. (No worries if you aren’t the best dribbler, no referees will blow the whistle for traveling.)


By The New Tropic Creative Studio
The WhereBy.Us Creative Studio helps clients big and small engage locals, through campaigns that use creative marketing, storytelling, events, and activations to build community, conversation, and impact.