Ashley Brozic is 100 percent Miami. She was born and raised in Miami Lakes, studied at the University of Miami, and started her career locally. Now as the launch Editor of Racked Miami, the go-to online resource for local fashionistas, she spends her days discovering and sharing the best in Miami fashion and shopping. Through her writing, Ashley conveys her passion for her hometown and raises Miami’s profile in the fashion media. We recently sat down with Ashley to learn what she loves about Miami, how she got into fashion, and how Miami plays a role in her future.
You’ve lived your whole life in Miami. What do you love most about it?
I love Miami’s diversity. Growing up, I spoke English and Spanish and was exposed to both city and suburban living. I also love that Miami is constantly growing and adapting. Recently we’ve seen so many changes in the shopping, fashion, and culinary scenes.
How did you get into fashion?
I love shopping, so I grew up exploring Miami’s malls. At the University of Miami, I studied advertising and took on internships that aligned with my interest in fashion, including Venue Magazine and the Miami branch of Refinery29. I realized through those experiences that I love writing and online content creation, so when I saw the ad for Miami Editor on the Racked website, I applied.
What challenges has living in Miami posed in your career?
As a writer, Miami provides a lot of room for personal growth across various industries because media outlets are hungry for quality writers. However, there is not a lot of room for growth up the corporate ladder. If you want to roll with the media or fashion big dogs, you cannot do that down here.
Did you ever look to other cities?
Yes – when I was waiting to hear back from Racked, I had a Carrie Bradshaw moment and booked a one-way ticket to New York. Before my trip, I learned that I got the job so my one-way ticket turned into a job trip with a return ticket to Miami. I have never regretted that decision, particularly now that New York went through a harsh winter.
What role has Miami played in your career?
When I was moving to New York, I went back and forth between going there to become another small fish in a large pond or staying here and becoming a big fish in a small pond. Miami has allowed me to stand out more and get a lot of opportunities, because local talent likes to move away. I’ve seen talented people I know pack their bags and leave. It was important for me to stay down here to show that we have talent.
What role do you see Miami playing in your future career?
I’m not ready to ditch my city just yet. Every time I try to move away, something has kept me here. I think it’s a sign that this is where I am supposed to be. And, since I started with Racked, I have fallen in love with this city more and more.
I want to stick around to see how it transitions in the next 5 to 10 years. Am I still going to be in love with it? Am I going to love it more? For now, I have room for Miami in my future career. After all, it is my home.