Swim Week: WAT DAT?

Maybe some of you have heard that it’s Swim Week from your cool connected friends or because you’ve seen all the ads popping up on the interwebz.

It looks all sexy and stuff… but we’re gonna ask the obvious question: WTF is it?

After some serious Googling, we learned that it’s basically the premier fashion show in the country for swimwear. This year is its 34th run.

From July 14 to 19, there’s gonna be a ton of runway shows, parties, and trade shows in hotels and tents on Miami Beach. Designers come to showcase their new swimsuits. Distributors come to find new brands. And everyone else just “networks” aka getting litty in your bathing suit on company money. We can’t be mad about it. Welcome to the world of beach fashion, ppl.

It only makes sense that this week-long event happens on Miami Beach, where the water is warm enough to swim year around and we’ve already got all those sexy, luxury beach vibes. And even if you’re not a model, fashion designer, or distributor, there’s plenty of pop-up shops, pool parties, and beautiful people to take in.

We’ve even got a shindig planned on Sunday at The W,  check it out here.

We picked out the other events we thought were worth checking out below, but if you want to see the whole schedule, peep it here.

Friday, July 15

Tash & Dev Swim Week pop-up shop and sunset hors d’oeuvres
When: All day
Where: Soho Beach House
RSVP: dev&[email protected]

Cocktails and light bites at The Standard
When: 7 to 10 p.m.
Where: The Standard
RSVP: [email protected]

Saturday, July 16

The Confidante Presents: Frankie Says
When: 1 p.m. to 7 p.n.
Where: The Confidante
RSVP: Here

Lychee Swimwear x Siren Swimwear Pool Fiesta + Cocktails
When: 1 to 4pm
Where: Surfcomber / Poolside Cabanas

Planet Fashion TV International Designers Showcase by Art Hearts Fashion & Cocktail Party
When: 4 to 6:30 p.m.
Where: W Hotel – Lycra Swim Salon
RSVP: [email protected]

Ankara Swim: African Summer Showcase
When: 7 p.m.
Where: 1306 Event Space

Siren Swimwear x Lychee Swimwear / Swim After Dark Soiree
When: 11 p.m. to 2 a.m.
Where: The Broken Shaker

Sunday, July 17

The New Tropic Hosts: Bikini Beer Garden
When: 12 p.m. to 6 p.m.
Where: The W
Rsvp: [email protected]

Lazy Sunday BBQ at The Standard
When: 1 p.m. to Sunset
Where: The Standard
RSVP: [email protected]

Dive-in Movie: SPLASH
When: 8 p.m.
Where: The Standard
RSVP: [email protected]

Monday, July 18

COAST Show Designer Presentation Hosted by Style Mafia
When: 6 to 8 p.m.
Where: Rooftop Garden of the New World Symphony