Cheers to three great years, Miami – and many more

We launched The New Tropic three years ago today. We started with a love letter to Miami and our fellow locals: to “the stalwart natives and the new kids in town; the emerging urbanites and the expressway warriors; the tireless fans and the skeptical cynics; the banana hammock bicyclists (lo, sweet siren) and the beach body fanatics.”

That banana hammock guy is still out there riding around, and so are we. So that’s something.

Our third birthday has been an occasion for a bit of reflection around here: on what we’ve done, what’s changed and what hasn’t, what we guessed right about (y’all really like Knaus Berry cinnamon rolls) and what we got wrong. It’s also been an occasion for warm champagne in the office at 2 p.m., because we are cool and know how to party.

As many of you know, we’ve done some growing since we were three people working out of an apartment: WhereBy.Us is 22 people now, The New Tropic’s director, Ariel Zirulnick, has led the brand since we launched a sister publication in Seattle last year, and we’re headed to new cities this year (more on that soon).

We wanted to write a note to say thank you. To each of our fellow Miamians who’s read a story, subscribed to our newsletter, come to an event, or taken part in a project. You’ve enabled us to keep making The New Tropic, and manatee puns, which is our true calling.

When we get together for founder time, we often talk about how we haven’t really built anything new—and we’re okay with that. We’ve just tried to connect and elevate the incredible work being done by our neighbors, from reinventing the arts to food entrepreneurship to civic engagement to tamale-making. Miami has immense challenges in the coming years, and it will solve them only with the diverse and unrelenting dedication of passionate locals. It’s those same passionate locals that keep us excited about what’s ahead, every single morning.

We’re looking forward to year four with you. We hope you’ll keep letting us know what you want us to work on next, on Facebook, Instagram or at [email protected].

See you in your inbox,

Chris, Bruce, and Rebekah

  • barbara urzais

    I love the fact that I get just the right amount of news and I can talk to my husband about it. The News channels are not my favorites and are very overwhelming, therefor it was hard for me to get information. So when I found you guys it was awesome. Now I can get my local news in a week email view of the post important 305 things going on, worldwide and more.

    Thank you, keep up the awesome work.
    Cuban mommy of 2

    • ariel

      Thanks so much, Barbara!

  • Candice Hairston

    This is something I do want to be a part of. Look at how much you’ve grown in just three years!! And my dad’s name is Bruce 🤗, whom I love very much 😋!!

    When your old people go to new cities, let me be one of the people who filter in making Miami my new city, with a new point of view! Please check out my new blog at GoldenClues.Blog. I would love love love to write about what’s going on in Miami!

    – Candice

  • Janey Tate

    Wow didn’t know I had been following you guys from the beginning. In 2015, I saw some cool tweets and was like “Hell yeah I have to follow them!”… So glad to see you guys still here, growing and caring about covering the stories that are sometimes overlooked. Thank you!

    • ariel

      Thanks for being one of our OG hype women, Janey! – Ariel

  • Catherine Bernstein

    Thank you!! I remember first seeing you guys at an Underline event in Brickell when you first started..now I start my morning with the New Tropic every day! It’s become a valuable reference for Art Basel..the hurricane info.. summarizing the local news and for making us feel we’re not crazy;)
    Thanks again!! and Cheers to another 3 years ..and then some!

    • ariel

      So glad we’ve had you on board all these years!