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👖Put on your stretchy pants.
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👖Put on your stretchy pants.

GETTING A LOGO IN TUNE

Have you ever stopped to examine the New World Symphony logo? Like, have you really taken a moment and looked at it?

To some, it reflects loose sketches of the Frank Gehry-designed New World Center campus  that houses the symphony. To others, it represents the baton movements of a conductor. And some can easily see the letters N, W and S.

For graphic designer Michael Bierut – the guy behind the New World Symphony logo – his job was to combine everything into a singular visual story.

The result: “We came up with a form where it is indeed one continuous line that renders a ‘N,’ a ‘W,’ and a ‘S’ and returns potentially to the starting point,” he told The Atlantic in a 2011 interview. “It had this symmetry to it that was unexpected and not easily shaken out of three letters that are sort of similar but fundamentally different,” Bierut said.

“Even if you couldn’t read the N, the W or the S, even if you’d never seen the Frank Gehry sketches, you didn’t care about oscillating waves, even if you don’t know what a conductor’s baton was supposed to look like, I think it felt a little bit like music or organic human activity.”

From the gif you see above, Bierut further refined the shapes so people who viewed the logo could quickly get to the N, W and S.

You can check out New World Symphony’s logo and architecture in person when their 31st season kicks off Oct. 20-21. If you are new to the world of classical music (or just want a sneak peek), their website breaks down select pieces into easy-to-digest program notes with audio clips to help prepare you for the experience.

PRODUCED BY THE NEW TROPIC CREATIVE STUDIO WITH NEW WORLD SYMPHONY

WHAT'S NEW IN THE 305

The Magic maker. Tony Cho is the Miami-born-and-raised developer behind several key developments throughout the 305 – most notably the controversial $1 billion, 17-acre Magic City Innovation District, which is expected to transform a section of Little Haiti into a tech hub (and likely price out many of the area’s longtime Haitian residents). The Real Deal took a look into a day in the life of the mega-developer. Plus, if you want to understand how a a massive development comes to be, look no further than Miami Grid’s exploration of the “Special Area Plan” process. (The Real Deal, Miami Grid)

Tracking the tide. Red tide plagued Florida’s west coast for most of the summer, killing marine life and causing health problems for humans spending time near the water. Now, it’s headed for the east coast. Officials are testing the waters at beaches in Miami-Dade and Broward counties for red tide after toxic algae blooms were found off the coast of Palm Beach, causing breathing problems for folks who went swimming last weekend.The algae bloom was likely carried east by currents. Officials began the testing at four Miami-Dade beaches yesterday and expect results by tomorrow. (Miami Herald)

Put on your stretchy pants. Because Eater has released a list of the best barbecue in the tri-county area, and there are plenty right here in Miami-Dade. (Eater)

Cleaning up their act. Back in 2016, local scientists disclosed that the water pumps keeping Miami Beach streets high and dry during king tides were also pumping human waste into Biscayne Bay. Then Mayor Philip Levine denied it and lashed out at the “sloppy science,” but the city did also make changes to the pump system. Now a water quality expert says that the stormwater system is a-okay. (Re: Miami Beach)

Sweet dreams. If you’ve spent time in Havana, you might have snatched up a sweet treat from Almendares, a bakery founded in 2013. It was an instant success and quickly moved into the more upscale Vedado neighborhood. But, tired of the country’s strict regulations, when the owners started thinking about expanding again, they looked a little further afield – to Miami. You can now find their delicate almond pastries on Bird Road, in a bakery with the same name. (Miami Herald)

THAT’S ALL FOR TODAY.

But if you need a little pick-me-up to get you through Hump Day, we’ve got the perfect, delightful way to break up the week: this three-wheeled ice cream truck serving up recreations of childhood faves like Choco Tacos and Drumsticks. You’re welcome – and tag us if you track ‘em down in Wynwood.

– The New Tropic

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