What John Lin will do at Art Basel when he’s not at his own epic events

We asked a few movers and shakers on the Miami arts and culture scene to tell us what they’re most excited about as Art Week and Art Basel descend on the Magic City. Here, luxury brand aficionado John Lin, who hangs out with Jay-Z and Beyonce (that’s his event they’re at above), shares what he’ll be up to this year.


I moved to Miami from New York and began my career here working for Luminaire. After a brief stint in Paris with Corto Moltedo, I returned to Miami and founded Lin Projects, a marketing, branding, and events agency focusing on the cultivation of ideas.  I currently work with local and international clients including Conde Nast, Design Miami, Dr Smood, Lacoste, Maison Margiela, and Perrier-Jouët, among others; oversee year-round cultural programming for The Standard Hotel and Spa; serve as cultural ambassador for Shinola Detroit; and am a contributing editor for Cultured Magazine. I’m also a former style editor for Ocean Drive and blog at iamjohnnyboy.com.

I’m also a founding member of Core Creative, the capital campaign group at the Pérez Art Museum Miami, and the Influencer Circle at The National YoungArts Foundation. I serve on the Institute of Contemporary Art’s NEXT Committee and the South Florida CARES Advisory Committee, as well as the Board of Directors of Locust Projects and the Miami Rail.

Editor’s note: Basically, he knows all the best stuff happening in Miami always. And Art Basel is no exception.

Over the past five years I’ve rarely had any time to go see any of the shows or art that comes into town because I’m always working, so this year I decided to lighten my load and enjoy Miami Art Week like a tourist. Here’s what I’ll be up to:

Must-see exhibitions not in Miami’s Museums:

  • Balancing Infinity, while Hanging Upside Down. Watching Lovers Fall from Grace, Underneath the Ground by Autumn Casey at Primary Projects
  • Roots by José Parlá at the YoungArts Jewel Box
  • Global Rainbow by Yvette Mattern at the Ritz-Carlton Residences Miami Beach
  • I Was Going to Call It Your Name But You Didn’t Let Me by Awol Erizku at Nina Johnson Gallery
  • Desire curated by Diana Widmaier Picasso, presented by Jeffrey Deitch and Larry Gagosian at the Moore Building
  • tête-à-tête curated by Mickalene Thomas at David Castillo Gallery
  • The Rest is History group show at Dimensions Variable
  • The Comet and the Glacier by Alexis Gideon at Locust Projects
  • Dabombdiggity exhibition at SwampSpace

Events I (hopefully) plan to hit up when I’m not working or stuck in traffic:

  • MM6 Maison Margiela Opening with a Live Installation by Aaron de la Cruz
  • Art Nexus Magazine’s 40th Anniversary Cocktail Dinner
  • The Happy Room Dinner hosted by Fendi
  • Mama x Alma Sunset Picnic Supper in Celebration of Jordan Sullivan
  • Faena Art Season Launch Party
  • Louis Vuitton Cocktail Celebrating the Objets Nomades
  • L’Eden by Perrier-Jouet Opening
  • Building Legacy Preview at Design Miami
  • PAMM’s Annual Party with Cashmere Cat, Jillionaire and Special Guest Uncle Luke
  • Pulse Miami Beach’s After Party with the National YoungArts Foundation and Public School
  • Ryan McGinness’ 50 Parties Book Launch Party
  • All Dat & Dim Sum brunch hosted by TAB

The event I’m most excited to work on that’s open to the public is the Lazy Sunday BBQ Basel Edition with Jeremyville.  Known for his playful cartoons, designer and artist Jeremyville collaborated with The Standard Spa, Miami Beach to premiere the new Jeremyville character, Raymundo Diaz, and other exclusive pieces over the month of December.

Inspired by Miami’s rays of sunshine with a flair of 1980s punk, Raymundo can be found on the mural walls of The Café or hanging out at The Juice Café.  To celebrate the collaboration, Jeremyville will host the Lazy Sunday BBQ Basel Edition at The Standard Spa, Miami Beach on Dec. 4 from 12 p.m. to sunset, where his original creation Jethro will make an appearance as a specially made pool inflatable. Jeremyville graphics will also manifest on custom punch balloons and shirts.  To join the festivities, you can RSVP here.