On the road to saving our waterways

The Everglades Foundation is kick-starting its 12-day Roadtrip to Restoration bus tour at Wynwood’s Gramps to gather support for the construction of a water storage reservoir.

The organization is seeking to persuade Florida lawmakers to consider the construction of the  reservoir in the Everglades Agricultural Area (EAA) — an effort that would help alleviate damaging discharges to coastal estuaries and increase the flow of fresh water to the Everglades and Florida Bay.

Emblazoned with the words “NoworNeverglades,” the organization’s aptly named declaration and campaign hashtag, the bus will be hitting cities throughout Central and South Florida to urge locals to support the initiative.

“We’re finding that a lot of folks are appreciative but almost clueless as to the overall impact the Everglades makes,” Eric Eikenberg, director of the Everglades Foundation, said.

The idea is that the Everglades Foundation is going to be stopping at two kinds of destinations: areas where they can collect support from residents directly hit by their affected waterways, like in the case of St. Lucie’s recent toxic algae blooms; and areas where residents lack the understanding of the impact the Everglades has on their drinking water and tourist-driven economies.

“People are tired, so when they find out there’s a plan and the money to back it, they’re eager to sign up,” Eikenberg said.

With almost a third of the declaration’s goal under its belt, the organization is going coast to coast to reach 100,000 signatures towards the #NoworNeverglades Declaration. The bus will be equipped with educational promo items and a private meeting room.

It’s now or never for the 2.5 million Miamians to protect and preserve what’s left of South Florida’s waterways.

By The New Tropic Creative Studio
The WhereBy.Us Creative Studio helps clients big and small engage locals, through campaigns that use creative marketing, storytelling, events, and activations to build community, conversation, and impact.