The WhereBy.Us Creative Studio helps clients big and small engage locals, through campaigns that use creative marketing, storytelling, events, and activations to build community, conversation, and impact.
pc: Greater Miami Convention & Visitors Bureau To call the accomplishments of the New World Symphony Fellows “amazing” would be selling them short. This is a group of 84 recent college grads from all over the world chosen to perform and learn at NWS. One of the highlights of being a Fellow is being selected […]
Miami New Drama’s ‘One Night in Miami’ told the story of the fight that put boxing champ Muhammad Ali on the map. Photo by Stian Roenning A year ago, Miami New Drama went viral. The theater’s marquee on Lincoln Road proclaimed: “COLONY THEATRE PROUDLY REPRESENTS ARTISTS FROM SH!THOLE COUNTRIES.” Miami New Drama’s bold, persistent responses […]
On a shelf in the bakery section of Whole Foods, there’s a package of baklava with a label that reads “Prepared with Love by Syrian Refugee Women in Miami.” The journey of getting that baklava on that shelf was a long one led by Christa Tawil, a Syrian refugee who started Zaytouna Foods in 2017. […]
Once known as “Colored Town,” Miami’s Overtown neighborhood has a vibrant and full history. It’s also currently experiencing a renaissance driven by locals who grew up there and newcomers inspired by the opportunity to support a community rebuilding itself. The Lyric Theatre has been renovated and reopened and new businesses like Lil’ Greenhouse Grill and […]
Rendering via Terranova While most locals know the rich history of Lincoln Road, today it’s a destination for shopping, dining, and celebrating. The New Tropic’s Creative Studio rounded up a Lincoln Road Guide that covers some of our favorite (and free!) things to eat, drink, and do. And it looks like we’ll need to update […]
1) LOCATION, LOCATION, LOCATION “Miami is the unofficial capital of the hemisphere,” said Alex Sanchez, president and CEO of the Florida Bankers Association in an article for Forbes. “A lot of companies from the hemisphere, or American companies that want to do business with the hemisphere have regional or South American offices here. It is […]
Miami is making waves with the 2018 launch of the “Miami is Not Plastic” campaign. The collaborative initiative aims to inspire hospitality businesses to reduce single-use disposable plastic and join the global movement to clean up our oceans and save marine life. CIC Miami started a journey to rid themselves of single-use disposable plastic by […]
Nestled between Overtown and Allapattah, CIC’s Miami office is located in what’s known as an Opportunity Zone, an economically-distressed community where investments into area businesses may be eligible for tax breaks.